Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they ...

Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they ...

Real men are set to wear the pants again – at least if you believe the new Dockers ads for khakis. But some are seeing subtle sexist overtones in the costly new ad campaign. One of the new ads says, ...

Dockers is offering up to 40% off sitewide for Memorial Day. The sale includes best-selling items like khakis and button-up shirts. Memorial Day is Monday, May 26, 2025. Summer wardrobe planning can ...

The eagle-eyed and brand-savvy among you will undoubtedly have taken note of a new string of ads presently holding sway on the bus shelters, and in the newspapers, of San Francisco. "Wear the Pants," ...

Launched back in 1986, Dockers made an immediate impact for golfers and nongolfers alike. Who didn’t own a pair (or 10)? Recently, parent company Levi Strauss reinvented the brand, ditching the cotton ...

Have you seen those commercials, where the guy gets everything but the kitchen sink spilled on his pants? And then it just runs right off? They're amazing! At least they're amazing on TV. But how do ...

Dockers introduced its Made in the USA line in late 2022 with a collection modeled by Golden State Warriors guard Jordan Poole. They tapped the local, NBA draft-scouted talent because they felt their ...

In the spirit of Father’s Day, fashion’s mass market has turned its attention to men, parenthood and style. A new Dockers advertising campaign stars Sarah Harbaugh lamenting the fashion crisis facing ...

Khakis are to Dockers what jeans are to Levi’s. (It was actually Levi’s that introduced the Dockers brand back in 1986.) They’re the foundation for the entire brand, but they also set the standard for ...