Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Small businesses can grow by experiencing natural (or organic) sales growth or by using proactive, long-term strategic planning. Strategies can focus on diversification, acquisitions, adding new ...

The aftershocks of the financial crisis have left us with fewer distributors, increased investment scrutiny by analysts, and the most severe competition for assets in the history of the industry. Now ...

You probably think a lot about how much you'll need to save for retirement. But how often do you think about just how you'll use that money when the time comes? The accumulation phase of retirement ...

If your downstream supply chain needs help, you’re not alone. Suboptimal warehouses, worker shortages, complex processes or outdated technology are some of the most common culprits, not to mention the ...