R-452a presents major market opportunities as a low-GWP refrigerant by aligning with global regulatory trends, enhancing system efficiency, and reinforcing safety. Its seamless compatibility with ...

Sometimes, when we talk about segmentation, we can get caught up in thinking about it as merely categorization—we’re deciding what labels to put on people into and who belongs where. This is like ...

Here's how organizations can use AI to reduce friction, personalize engagement, and proactively support customers—while keeping the human touch that builds loyalty.

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Hybrid work's last stand? A great divide emerges with office returns. © 2025 American City Business Journals. All rights reserved. Use of and/or registration on any ...

How to go from a few teams to hundreds by Darrell Rigby, Jeff Sutherland and Andy Noble By now most business leaders are familiar with agile innovation teams. These small, entrepreneurial groups are ...