Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

The credit card company stresses employee buy-in and works to avoid vendor lock-in as it deploys gen AI and machine learning ...

You know what’s funny about the Power BI world? Everyone’s obsessed with building the perfect star schema and crafting elegant DAX measures, but nobody wants to talk about why most enterprise ...

After Portland, Oregon, first used its new proportional ranked-choice voting electoral system to elect city council members in November 2024, it is unclear what style of politics will emerge in future ...

Hollywood knows what to do with a hit: you follow it up with a sequel. Iconic science-fiction horror film “Alien” paved the ...

As President-elect Donald Trump prepares to return to the White House, the U.S. dollar has, by at least one measure, never been stronger. According to a nominal trade-weighted exchange-rate index ...

Photoshop CC 2022 tutorial showing how to create a mind-bending, bi-directional, optical illusion, photo portrait.

With the convergence of online and offline marketing, the constantly increasing accessibility of data, and substantial improvements in analytical capabilities, marketers can now measure far more than ...

Management accountants can turn business intelligence into strategic insights that drive smarter, faster decision-making.