The hype surrounding CRM has confused and overwhelmed potential users, and customers who have invested in the technology have no way of measuring their return on investment. The admission came from ...

The growing intersection of artificial intelligence and CRM platforms is helping companies automate processes, accelerate decision-making, and predict future trends, thereby driving real-time customer ...

Several CRM (customer relationship management) and BI (business intelligence) vendors have announced support for Google’s new addition to its enterprise search feature, OneBox for Enterprise. The list ...

There’s little question for most companies whether they will use cloud-based CRM solutions. Even before the pandemic made on-premises installations of CRM or other software much more challenging, ...

At the recent Genesys Xperience, CEO Tony Bates laid out the evolution of AI for his firm's home ground, from perception to ...

Self-service CRM has arrived. Technologies such as portals, voice recognition, and next-generation search engines have improved so dramatically that they’ve become an indispensable part of the CRM ...

If a significant CRM system project is on your agenda in this new fiscal year, here are checklist items that you need to look out for in vendor proposals. 10 Things You Want: Sign up here. 1. A ...

Customer relationship management is in need of changes – fast. Wrong perceptions and bad execution could take it down a path it doesn’t need to go. Who can we blame? There are the vendors that ...

This week cloud based customer service and sales management software maker Zendesk announced a new messaging solution to enhance its product line which, according to the company, brings together all ...

Two top former executives of CRM (customer relationship management) vendor https://www.pcworld.com/tags/Entellium+Corporation.html have been charged in federal court ...

Unified CRM, the third of three maturity stages for customer relationship management users, marks the next chapter in customer engagement. Customer relationship management is widely used by companies ...