NEW YORK – September 30, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that ...

From answer engine optimization to influencer partnerships, new marketing strategies are reshaping how automotive aftermarket ...

Kyle Bogucki, owner and creative director of Black Shepherd Strategies, warns that chasing AI just for the label can do more ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy, you'll be floating aimlessly in the vast ocean ...

Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, ...

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She ...

Priority Capital, a provider of equipment financing, working capital and franchise lending solutions, appointed Robyn Kennedy DeSocio as vice president ...

Nielsen, a global provider of audience measurement, data and analytics, today named Sacha Weinberg SVP, brand marketing and strategy. In this role, she will lead Nielsen’s global brand marketing ...

Sacha Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, ...