Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all ...

Behaviorism is among psychology’s most robust principles. Per B.F. Skinner, the principle is that you get more of what you reward, less of what you ignore, and especially less of what you punish.

These eight books offer powerful insights into human psychology, helping you understand why people think, feel, and behave the way they do. Understanding human behavior is a lifelong journey, and ...

Social media is a window to the world and the new public square, and media and communications psychology offers a "new collar ...