Rheology is the science of material flow and deformation, studying the transformation of fluids to solid-like materials and any state in between. Measurements of flow and deformation are frequently ...

The rules of brand survival have changed. As retail transforms how consumers discover, research, and purchase products, most marketers are still playing by the old playbook.

As it stands, the wholesale tax is possibly going to be the clearest example of the "cobra effect" the state’s seen in years.

The world of cells is surprisingly noisy. Each cell carries unique genetic information, but when we try to measure cellular activity, signals can be lost or blurred, and differences between ...

With increasingly complex market dynamics, traditional personalization alone is no longer sufficient. Enter predictive AI personas.

Plutonium has captured the attention of scientists since its discovery in the early 1940s. This enigmatic element has an important role to play in emerging energy technologies like nuclear batteries ...

We live in a world where it’s becoming increasingly difficult to tell where reality ends and virtual life begins. Whether you’re donning a VR headset to explore new identities or endlessly scrolling ...

An international study, published in the journal Scientific Reports by Nature Publishing Group, has revealed a new Neanderthal site in the south of ...

A new study from Taiwan suggests that higher levels of testosterone in the blood may simultaneously worsen cognitive performance while easing behavioral and psychological symptoms in older adults with ...

Below Dr. Bhattacharya is an entrenched bureaucracy. Above him are powerful bosses, focused so far on crackdowns. The hope is that his earnest belief in the promise of science will produce political ...