FRISCO, Texas--(BUSINESS WIRE)--Outdoor retail giant Bass Pro Shops (www.basspro.com) has standardized on the LAGO system from Comosoft (www.comosoft.com) to manage their print catalog and insert ...
Determining the effect of catalog mailings on retail and Internet sales is the bane of many a multichannel marketer’s existence. But since October, when it began beta-testing Web-based sales tracking ...
Bass Pro Shops’ $4 billion deal to buy Cabela’s, which operates a store in Hamburg, is officially complete, the two companies announced Monday. “We are excited to unite these iconic American brands to ...
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