The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

Way Back Wednesday Video! The GE McKinsey Matrix is used to determine which business units to invest in, hold your investment in, or divest from the companies portfolio. It is a helpful strategy model ...

Alibaba Group Holding continues to scale up its artificial intelligence efforts with the release of its biggest AI model to date, joining the ranks of OpenAI, Google DeepMind and other major players ...

Immunotherapy has transformed the treatment of cancer, yet many patients do not have response or lasting benefit. Strategies ...

The drama continues as the 2025 Week 2 NFL schedule features a number of intriguing matchups, including a rematch of Super Bowl LIX when the Philadelphia Eagles take on the Chiefs (+1.5, 47) at Kansas ...

No amount of Instagram filters will fix this. Influencers might seem glamorous on social media, but their smoldering looks apparently won’t last. Experts at the gambling site Casino.org have devised a ...

USACE's Buffalo District uses matrix teams to unite diverse roles and expertise, delivering solutions for the nation’s toughest infrastructure challenges.

The Week 1 NFL schedule is finally here, and several teams will be looking to make a statement with an early-season victory. The Green Bay Packers made the playoffs in 2024 but were ousted by the ...

Tesla has started delivering the Model Y in India. The maiden unit of the popular electric SUV was delivered in Mumbai from the carmaker's Bandra Kurla Complex showroom to Maharashtra Transport ...

“Which iPhone should I buy?” It’s a question you may have heard many times over the years. Much of the time, the answer is simple: Get the best one you can afford. And if you’re happy with your ...

Former Playboy model Sara Blake Cheek has some questions about airplane dress codes after her latest flight. “The flight attendant on @AmericanAir told me I needed to button up my shirt prior to ...