Although plagued by challenges in managing data across sources, over half of B2C marketers say their data strategy is effective, Porch Group Media (PGM) and Ascend2 report.

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

The changing face of business-to-business models prompted iProspect to form an enterprise group that company executives say will pioneer the next generation of B2B advertising and marketing, from ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Over three years ago, I took on the role of chief marketing officer (CMO) at onsemi to guide the company through its transformation and to rebuild the marketing team from the ground up. I quickly ...

After soaring to a $45 billion valuation in 2020, Peloton Interactive Inc. has been in an almost relentless freefall since 2021 as demand for its high-priced exercise equipment dropped after economies ...

888 Holdings is shaking up its U.S. B2C strategy. The London-based sports betting company announced Wednesday that it is ending a partnership with Sports Illustrated because of profit margin concerns ...

Zalando's business is still in decline, and the outlook is uncertain, leading to a hold rating. The B2B strategy shows promise, but it is currently too small to make a significant impact. The B2C ...