Amid wider strategic shifts, some B2B firms are experimenting with new senior roles in an effort to “redefine” marketing.

The global B2B telecommunication market revenue was US$ 53.3 billion in 2021. The global B2B telecommunication market revenue is forecast to reach US$ 181.39 billion by 2030, growing at a compound ...

A new study by global tech strategists Juniper Research has found that B2B payments will exceed $224 trillion in transaction ...

As AI continues to dominate headlines, the Strategy & Planning Series will cut through the noise to examine its real impact ...

How AI changes online shopping, Kimmel is back on the air, Cracker Barrel expects to lose traffic after rebrand issues.

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

In the context of the accelerated development of the digital economy, B2B (business-to-business) e-commerce is gradually transitioning from traditional "information matching" to "full-link digital ...

Platipus Gaming has launched a new brand, Plati+, a game aggregator platform that has been designed for the B2B audience ...

The German producer and new industry head gives an insight into his approach to organising the event in Hamburg that attracts ...

The first three months after launch can determine whether a company's validation will compound, plateau or creep silently ...

The Bravery Playbook explores how B2B marketers can achieve true differentiation by making bold choices—narrowing focus, ...

As AI automates entry-level roles, business leaders are left with critical choices. Should you hire for AI expertise, a human ...