This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example. I call them the four Cs: Company, Category, Content, ...

There is no single formula for a perfect landing page. Each one is unique, and while best practices help to focus the creation process, the right approach will – and should – always depend on six ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

1. Best B2B digital marketing / social media campaign example If you’re crafting a social media campaign for B2B leads and buyers, LinkedIn should be on your priority list of social networks. Not only ...

The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your B2B (business-to-business ...

BOCA RATON, Fla.--(BUSINESS WIRE)--Cortera®, a provider of comprehensive business behavior data and insights on public and private companies, announced today that it’s now offering free Cortera ...