Devices have been flying out of Cupertino the past three days, and everything's up for preorder now. Here's what's new.

The iPhone 17e, announced March 2, is built around Apple's latest-generation A19 chip — the same processor powering the ...

The company also revealed an M4 iPad Air, M5 Pro- and Max-powered MacBook Pro models and a Studio Display XDR.

The MacBook Neo is Apple’s newest, most affordable laptop. Although the MacBook Air has been known to occasionally drop by a ...

The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman. Specifically, he said that Apple is testing a "deep ...

Apple may break its tradition of subdued colors in the Pro series; reports point to a luxurious burgundy shade set to launch alongside the iPhone 18 Pro.

Before last year's iPhone 17 Pro in Cosmic Orange, Apple had been playing it safe with iPhone Pro colors for years. But the success of its latest standout color may have started a trend. According to ...

How to preorder the iPhone 17e, MacBook Air M5, and other new Apple devices ...

Apple announced the iPhone 17e, a lower-priced addition to the iPhone 17 lineup that emphasizes performance, storage, and durability upgrades. The model features the A19 chip, MagSafe compatibility, ...

Apple is considering new colors for the the iPhone 18 Pro and iPhone 18 Pro Max this year, and one of the colors being considered is one that hasn't been used on an iPhone since the iPhone 14.

Apple hit a home run with the Cosmic Orange iPhone 17 Pros. The color has reportedly been a major hit, especially in China, ...

From a new iPhone to a budget-friendly MacBook, Apple announced a series of new products this week.