Amazon did its part during Prime Day and went so far as to extend the niceness into this weekend, not just promoting its own Fire TV Stick but also shining a spotlight on its direct competitor, Roku streaming stick HD (2025 edition). This item is now one of the top ten sellers in the Electronics department on Amazon, and for good reason.

The Fire TV Stick 4K Max is a subtle but welcome upgrade to Amazon's top media streaming stick, packing extra RAM, a faster processor, and all of the high-end streaming options you can ask for. It's immediately the best Fire TV Stick on the market, just as long as your TV and home Wi-Fi can keep up.

Prime Day has arrived! And, of course, Amazon has discounted its own Fire TV devices. One of these is the Amazon Fire TV Omni Mini-LED 65-inch, which you can get for $899.99 (was $1,089.99) at Amazon US.

A mazon Fire TV is everywhere, powering some of the best streaming devices, as well as being the interface of choice for some TVs – from Amazon's own models to Panasonic's flagship televisions. However, there's the hint of a change that could lessen the experience.

Need an affordable upgrade to your entertainment center? The Fire TV Soundbar has never been this cheap at just $84.99.