Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access Netflix inventory. The pact is along the lines of a major team-up between ...

Amazon and Netflix are teaming up to provide advertisers with the option to buy the streamer’s inventory programmatically through the tech giant’s demand-side platform (DSP). The offering will be ...

(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...

Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.

Amazon Ads will give advertisers running any of its sponsored ad campaigns access to free cleanroom service in its marketing ...

A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for ...

The PS5 console bundle gets you Ghost of Yotei-themed PS5 and DualSense controller, with either black or gold designs on them, as well as a voucher to download a digital copy of the game. The ...

In a significant advertising deal, Amazon and Netflix are partnering to bring inventory from the streaming service's ad-supported tier to Amazon's DSP (demand side platform). The new integration will ...

Amazon CEO Andy Jassy is reshaping how Amazon works. In the past year, the company has slashed layers of management, increasing worker-to-manager ratios by 15%. He's enforced strict cost discipline, ...

The first brand-new Silent Hill game in more than a decade releases this Thursday, September 25. Fresh off its sublime Silent Hill 2 remake, Konami has delivered another memorable survival horror game ...