Getting ready for a mobile-first 2017, Google announced four changes to AdWords that will improve ad performance if you use the right tools and tactics to maximize response. All the changes are ...

ChatGPT has introduced shopping and Pulse features, moving itself closer to becoming the Google Ads of AI-powered commerce and advertising.

Mayer founded Sunshine, originally called Lumi Labs, back in 2018 after her five-year turnaround attempt at Yahoo. Prior to becoming CEO of Yahoo, Mayer had a storied career at Google, where she was ...

SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.

Home to Salem and other must-visit destinations, this New England state is America's witchiest destination. Explore its forests, occult shops, and so much more.

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said.

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising technology, a top executive admitted Tuesday.

Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets. Why we care. Advertisers relying on message assets risk having them ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns ...

Publishers would be able to audit the ad server’s “final logic,” said Glenn Berntson, Google’s engineering director. He referred to a function of the tech giant’s publisher ad server, called ...