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Many businesses view "brand" as something important, but somewhat elusive when it comes to trying to measure its performance. The fact is that what is not measured is not managed - and as a result, ...

Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

Christina Majaski writes and edits finance, credit cards, and travel content. She has 14+ years of experience with print and digital publications. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Chip Stapleton is a Series 7 and Series 66 license holder, CFA Level 1 exam holder, and currently holds a Life, ...