Live from Most Contagious 2024 in London, WARC's Anna Hamill talks to Creative Equals' Ali Hanan about the DEI backlash and The People's Kian Bakhtiari about Gen Z trends, while Contagious's Alex ...
The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.
The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...
This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
In this context, the advertising industry cannot afford to lose sight of the rapid changes in consumer mindsets. Never have consumers been more advertising-savvy or more distrustful about the ...
Even if you’re not a full WARC subscriber, you can access this content by logging in with a LIONS account. If you haven’t got a LIONS account – what are you waiting for? You’ll get instant access to ...
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...
Fresh research is helping advertisers to better understand how many ad exposures are required to ensure an effective campaign, writes WARC’s Alex Brownsell.
Even if you’re not a full WARC subscriber, you can access this content by logging in with a LIONS account. If you haven’t got a LIONS account – what are you waiting for? You’ll get instant access to ...
The iconic “You’re Not You When You’re Hungry” campaign has delivered ten years of success for Snickers. Stephen Whiteside from WARC explains why consistency, local relevance, and humor have all ...
A combination of brand building and performance marketing is the best approach, but putting this strategy into action is not always straightforward, especially for businesses established online. Magic ...
Wariness among creative and strategists to employ generative AI and other AI solutions is understandable, with some even viewing the use of it as a ‘cheat’. Kathryn Orr, brand strategy director at ...
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