2026 will see the biggest FIFA men’s World Cup in the tournament’s history with more teams taking part than ever before – but it comes at a complex moment for advertising as marketers no longer ...

Manchester City employs a multifaceted marketing strategy that combines entertainment, culture, and digital engagement to expand its brand presence, emphasizing the importance of adaptability in ...

A typical dealership visit and test drive rarely does justice to a car with many features that have never been seen before and Tata Altroz faced the challenge of convincing consumers that the brand is ...

Benchmarking the best PR work from across the globe.

Not only does South Africa have the world’s worst rape statistics but the culture of victim blaming thrives, so both Hype Magazine and Tears Foundation wanted to show that no person would do this to ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

In a rapidly transforming advertising landscape, 2025 marks a defining moment for the industry, writes GroupM’s Kate Scott-Dawkins.

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

50+ consumers are largely neglected by advertisers, yet this cohort are tech savvy, spending more and living longer. A missed opportunity, argues Betsy Rella, Vice President of Research & Data at New ...