Discusses the limitations of traditional marketing systems and the need for a more nuanced understanding of complex systems in marketing. Discusses the limitations of traditional marketing systems and ...

This report explores, with evidence, what running at two paces looks like in a social-first era – and interrogates what creator marketing does well, and where it falls short. This report explores, ...

Carrefour, a retail corporation, launched a global campaign to generate awareness for the transformation at scale, improve long-term brand preference, transform consumer behaviour, and drive a ...

Good ol' Sam's pile-it-high and sell-it-cheap warehouses adorning every European nation -- that's the dream of Wal-Mart chief executive Lee Scott. Or so he confided to an eager press during his first ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

In a chaotic and complex world, strategy is in demand and strategists bring unique value as the industry navigates deep disruption – despite this, most strategists feel that strategy is expendable ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.