Caledonian MacBrayne (CalMac), a ferry operator, aimed to reposition its brand and increase leisure travel to Scotland's Western Isles through a storytelling campaign that transformed passengers into ...

Abbott, a medical device company, aimed to address malnutrition and muscle loss in the UK, particularly among older adults and those with chronic conditions, by repositioning muscle health as a ...

Contains the creative for the 'Manboobs' campaign for MACMA by the agency DAVID in Argentina. Contains the creative for the 'Manboobs' campaign for MACMA by the agency DAVID in Argentina.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

This Guide explores some of the drivers behind the fast-growing creator economy, and takes a look at the emergence of creator packaged goods. It also offers guidance for brands on looking to work with ...

Social ad expenditure worldwide is forecast to reach $286.2bn this year, according to WARC Media data, up 12.3% year on year – and spend is set to exceed $300bn in 2026. Social platforms are on alert ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Discussing WARC's new research, The Pace Principle, WARC’s Jenny Chan asks Rica Facundo and Rob Brittain how to outrun the competition in Asia's dynamic markets. Discussing WARC's new research, The ...

Customers were buying more own-label chips and shopping more at discount stores where McCain chips weren't available, leaving the brand facing a choice between short-term pricing tactics and a more ...

Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing ...

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.