Today at Cannes Lions with WARC's Ann Marie Kerwin, we're talking all things effectiveness with new research from Effie, how EOS Products became a marketing effectiveness leader, the 'effectiveness ...

Explores how community intelligence is reshaping creative success in the age of AI, and why the future advantage belongs to brands that can learn, adapt, and create alongside culture as it unfolds.

This report explores, with evidence, what running at two paces looks like in a social-first era – and interrogates what creator marketing does well, and where it falls short. This report explores, ...

Caledonian MacBrayne (CalMac), a ferry operator, aimed to reposition its brand and increase leisure travel to Scotland's Western Isles through a storytelling campaign that transformed passengers into ...

Food and beverage manufacturer Nestlé ran a masterbrand-building campaign to build trust, familiarity and association in Vietnam. Food and beverage manufacturer Nestlé ran a masterbrand-building ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Abbott, a medical device company, aimed to address malnutrition and muscle loss in the UK, particularly among older adults and those with chronic conditions, by repositioning muscle health as a ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Heineken, a beer brand, aimed to regain relevance among young Italians by launching a unique campaign centered around a deliberately simplistic phone, the Boring Phone, to promote socialising without ...

A significant majority (90%) of social media users engage in "invisible engagement" actions, such as zooming in on images or spending time on posts without liking or commenting, which are not captured ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...