The England and Wales Cricket Board has opened up a new revenue stream, signing Vitality as its first ever back-of-shirt ...

The Irish Rugby Football Union has expressed hope that the new Nations Championship can fuel an uplift in broadcast revenue ...

Food delivery service DoorDash has turned to elite combat sports as the next in line for its growing sponsorship portfolio in ...

Football sponsorship executive Chris Beadle has joined LIV Golf as vice-president of global commercial, with specific ...

The English Rugby Football Union (RFU) has extended its long-time principal sponsorship deal with O2 until 2031, off the back ...

Major League Baseball has signed off on new three-year media rights agreements with ESPN, NBC and Netflix, ending a ...

The International Ski and Snowboard Federation (FIS) is looking for a sponsor in a new category comprising official data, cloud services and AI as part of a package including timing elements held ...

Host City, the international meeting of cities and sports, business and cultural events, has confirmed the final speaker line ...

Paris’ Judicial Court has ordered blocking measures against leading virtual private network (VPN) service providers in cases ...

Artificial Intelligence and its impact throughout sport is the dominant theme of the latest edition of IMG’s Digital Trends ...

The Professional Women’s Hockey League (PWHL) will benefit from increased exposure in the US during its third season after ...

International Table Tennis Federation (ITTF) chief executive Steve Dainton is leaving the governing body to take on a ...