Benz’s premium price positioning is a crucial part of building the brand for the future, as well as selling cars today, says ...

The data shows a clear generational divide, with people aged 15 to 24 spending four hours and 49 minutes on their mobile ...

The Mastercard CMO on why brand building will still matter in an agentic AI future - and whether the industry is ready for it ...

Ribena has refreshed its identity and launched a new brand campaign, aimed at encouraging shoppers to “rediscover” the brand. Backed by a £7m investment, ‘There’s No Taste Like Home’ launches this ...

Loyalty used to mean repeat purchases and point systems. But today, it’s won or lost in the moment. With endless choices just a tap away, customers expect every interaction to feel personal, relevant, ...

Design decisions must be informed by evidence that any changes will solve a real problem. Blindly following trends will ...

Michele Rousseau, Starling Bank’s first CMO, has been tasked with driving its “next phase” of growth, while also expanding ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...

While half of Brits feel more positive towards brands that sponsor women’s sport, almost a third (29%) of fans can’t name a ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

As leaked government plans suggest an alcohol ad ban is on the cards, a YouGov poll suggests the majority support further ...