In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, ...

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to ...

Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from ...

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.

The Belgian chocolate brand is refreshing its identity with a refined logo, new design system and global campaign featuring the “Gossip Girl” star.

The deal grants the betting platform exclusive integrations and digital sponsorships across NBCU sports properties including the NFL and NBA.

Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.

The Mondelez brand and agency VML decorated crosswalks outside of select Kroger locations to include QR codes accessing ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on ...

If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.