Zilker Media, a high-growth Austin-based PR and digital marketing agency dedicated to building people-driven brands, has ...

The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee.

Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.

Pure Leaf Iced Tea has teamed with actress Lindsay Lohan for a “Tea Break” campaign encouraging consumers to take a break during the workday, according to details shared with Marketing Dive. The ...

Hasbro was able to grow affinity and attract new buyers to its Peppa Pig and Play-Doh products through ads on Amazon Prime Video, according to a case study published by the e-commerce giant. The toy ...

Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine.

Dove CMO Alessandro Manfredi is departing after over two decades with parent Unilever, the executive shared in a post on LinkedIn. Manfredi played a key role in shaping the personal care brand’s ...

The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll.

Users can purchase a variety of physical products at a virtual kiosk within the beauty marketer’s existing E.l.f. Up! experience.

To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.