The deal grants the betting platform exclusive integrations and digital sponsorships across NBCU sports properties including the NFL and NBA.

The Belgian chocolate brand is refreshing its identity with a refined logo, new design system and global campaign featuring the “Gossip Girl” star.

Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.

The IAB revised its 2025 full-year U.S. advertising spend forecast down from 7.3% growth to 5.7%, based on continued concerns about tariffs and other macroeconomic pressures, in a new report. In ...

The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40.

Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of search results.

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.

The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts.

The Mondelez brand decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers on its products.

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer experiences.