Health is becoming a key success factor: For brands looking to build genuine relevance, for retailers aiming to reach new audiences, and for the sports industry that is rethinking health – all of this ...

Doubledeck Snowboards startet eine Kickstarter-Kampagne und kombiniert innovative Technologie mit nachhaltigem Design. Erfahre, welche Chance und Herausforderungen es zu meistern gilt.

The RG2 helmet offers ultimate protection with integrated 3D goggles, an auto-locating magnetic facemask, and advanced impact technology for seamless safety.

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The State of Fashion" by BoF and McKinsey and find out why this is the case.

Oakley ARO7 is an aerodynamic bicycle helmet with Prizm™ visor for time trials and triathlons. The product review shows how it combines comfort and performance.

The Summer Olympics in Paris 2024 are looking to prove their sustainability more than ever before. The question of how the Olympics can be sustainable is hot on everyone’s tongue. The ambitions to ...

The Flex Scape by Oakley is a hybrid goggle piece that can be worn with strap or temples and showcases the brand’s explorative nature in a fashion-forward wrap design.

Mammut's Core Protect Rope offers significantly better cut resistance while handling, dynamics and weight remain the same as a standard climbing rope.

A winter suit for everything: The Bærntal by Lothar Hofer combines traditional loden craftsmanship with modern functionality. Sustainable, customisable and perfect for snow adventures - discover the ...

In the product review, the Mount to Coast T1 impresses with high energy return, maximum comfort, and excellent performance as a sustainable trail running shoe.

Discover the 6 most important sportstech trends, based on insights from 8 recent trend reports. From AI in talent search to the boom of e-sports in Asia - find out how technologies are revolutionizing ...

How can companies profit from female sports sponsorship? Interest and investment in female professional sport is on the rise, with revenues set to break the billion mark in 2024. But sponsorship is ...