The Federal Trade Commission (FTC) has signed off on a revised final consent order tied to Omnicom’s USD$13.5bn (£10.12 bn) acquisition of Interpublic Group (IPG), locking in limits on how the ...

GoWit, a global ad tech leader in omnichannel retail media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting retailers, brands, and agencies. Replacing ...

"Agentic AI" has quickly moved from theory to boardroom conversation. This is not just generative chat tools getting flashier. Agentic systems can take action on behalf of users, making decisions, ...

In today’s Digest, we cover Meta launching a UK ad-free subscription, Trump signing TikTok’s transfer to US owners, and OpenAI planning an in-house ad tech build. Meta is introducing a subscription ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Mobile App Ad SDK Market Share Rankings Reports for the Google Play Store ...

Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key ...

In today’s Digest, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google’s ad tech monopoly trial kicking off, and Amazon facing a jury over Prime ...

The UK’s digital advertising market continues to power ahead, with IAB UK forecasting double-digit growth through 2026 after revenues hit £18.7bn in the first half of 2025, driven by search, video, ...

In that instance, the upper and mid-funnel become more critical in a shortened marketing funnel. The irony of brand building becoming existential in an AI-first world is not lost on us. Mid-and ...

Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum emotional and business impact, thanks to a new partnership between AdGreetz ...

Audience intelligence company NumberEight has announced a strategic partnership with DAX US, the global market leader in digital audio advertising.

Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030... The year is 2030. The end of the current decade is ...