Apart from brand deals, casual gamers and esports professionals earn anywhere in a month between Rs 75,000 to Rs 1.5 lakh via ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Trade analysts, industry watchers affirm that there is a need for some discipline in streaming movies to boost box office ...

As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of ...

In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity ...

NDTV has recently announced the addition of three accomplished editorial professionals to its NDTV India newsroom — Subhankar ...

A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

NeoNiche Integrated Solutions, a full-service experiential marketing firm has announced its recent partnership with Butterfly ...

Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is ...

Over the years, Prajakta has carved a niche for herself with her relatable content, strong screen presence, and honest ...

Britannia Good Day has launched a special edition Flavours of Equality Pride Pack, a refreshing take on inclusion, ...

Tata Group has once again emerged as India’s most valuable brand, with a brand value pegged at USD 31.6 billion, according to ...