As AI pushes marketing into uncharted territory, culture—not tools—will determine whether teams adapt, stall, or fall behind.

The appointment of Amit Mathradas highlights Five9’s belief that the future of CX leadership lies in AI execution, not ...

Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

Stephen Covey’s 7 Habits offer a surprisingly practical blueprint for CX teams navigating AI, alignment and rising customer ...

Customer experience protects brand equity. In fast-shifting markets, CX is the mechanism that sustains trust, reinforces ...

Obsessing over ROI too early doesn’t make ideas safer — it makes them smaller. Signals tell you when value is actually ...

AI-powered commerce is consolidating as Rezolve Ai has acquired enterprise DXP provider Crownpeak. The move came with quite ...

The newsletter platform's update delivers behavior-based triggers and redesigned dashboards to help creators track subscriber ...

Gartner predicted four years a big decrease in Net Promoter Score use as a CX metric in 2025. But it's hanging around.

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

The combined Cvent–Goldcast platform brings event execution, AI-powered video production and performance analytics into a ...