Agencies that rushed into generative experimentation are learning the hard way that token burn is not progress. Here is what disciplined deployment looks like.

Martech fragmentation wastes AI investment. Ibexa champions orchestration — humans overseeing agents on open, integrated platforms.

Vendors trying to solve for speed may be trying to solve the wrong thing. Ryan Tamminga of Alchemer argues trust in the data ...

The experience management vendor added AI analysis in 13+ languages, segment-level auditing and self-service survey tools to ...

Forrester's new Wave crowns Medallia the lone leader. The real issue: your priority is customer data and governance, not AI.

Jon Miller helped build marketing automation. His new company, Phave, wants campaigns that reason instead of follow rules.

System of record' is one phrase covering three different jobs — and most vendors only actually do one of them. Here's the six ...

In the race to deploy AI across every facet of our organizations, popular top-down "Use AI" decrees are routinely mistaken for strategic success. When tool utilization takes precedence over intended ...

The AI risk debate is going completely off the rails. As AI gets more powerful and begins to do some legitimately scary ...

ChatGPT is shifting from drafting replies to taking action inside CRM and support tools — CX teams need new governance now.

An AI agent approves a claim that was never real. Gartner says 60% of AI projects fail on bad data — and most CX leaders ...