Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led ...

According to Al-Qassab, Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage in the Palais ...

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South ...

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design ...

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers. Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

WPP Media changes regional structure across Asia Pacific, Middle East and Africa. The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.