Why a blanket ban could do more harm than good, particularly for brands that have built strong cultural properties in the ...

The deal places Lionsgate Play under founder-led ownership with a singular focus on Asia’s digital entertainment market, at a ...

Tomorrow’s CMOs won’t just brief agencies on campaigns, they’ll brief product teams on journeys. They’ll measure drop-offs, ...

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...

Consumer behaviour is changing. Clients today have access to greater quantities of information than in the past and are more selective when it comes to the brands they choose. If they find a brand is ...

The partnership aims to formalise talent discovery, monetisation and brand integration for India’s growing independent music ...