Yves Benchimol shares how a celebrity partnership helped grow the WeWard app from a Paris startup to 25 million global users.

The sports app market has expanded rapidly in recent years, moving beyond simple score updates to become a central hub for how fans watch, play and follow their favourite teams. Live sports streaming ...

Commerce marketers often need to balance rapid growth with sustainable returns. Customer acquisition costs continue to climb ...

Growth is no longer business as usual. In 2025, app marketers face higher acquisition costs, tighter privacy rules, and mounting pressure to deliver ...

App Promotion Summit returns to Berlin on November 27th at Hotel Adlon, bringing together app marketers and product experts to share cutting-edge growth ...

Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app ...

Consumer app revenue is surging and with it the pressure to find scalable, efficient growth. Yet most marketing budgets remain concentrated in just two ...

AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to ...

The productivity app sector covers a wide spectrum of apps, all built for the purpose of helping users get tasks done more efficiently. In some cases, ...

In-app purchase revenue from apps surpassed games for the first time in the second quarter of 2025, marking a major inflection point for the app economy.