We are delighted to reveal the shortlist for the B2B Marketing Awards 2025, the industry’s leading recognition of strategic excellence, creative innovation and measurable impact. This year’s entries ...

If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And ...

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

If you're looking to see what creative B2B marketing looks like in 2026, check out our awards blog which highlights two ...

Each year, we produce our annual UK Agencies Benchmarking Report. This report is the ultimate guide to finding the right B2B marketing agency for your business. It includes: case studies showing what ...

Looking to upgrade your ABM approach? Check out our blog on account-based marketing featuring two award-winning case studies.

Recently, live events have had to roll with some powerful punches – but they’re still on their feet, and they’re coming back swinging. Claire Weekes’s feature on virtual events in this month’s issue ...

Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B ...

B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with ...

A major new report from the B2B Nations Institute argues that nearly half of UK output is B2B, and that Britain's long-term ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.