This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...
Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of ...
The B2B Marketing Awards celebrate the best-of-the-best in B2B and with 27 categories and 300+ submissions, this year is no exception. Taking place on the 27th of November, this industry event is ...
Tech giants like Google are encouraging advertisers to put AI to work for creative – but what does that look like in practice? In this practical fireside, Google’s Bethany Poole and Redwood BBDO’s ...
Four two-hour virtual sessions run across four consecutive weeks, delivered by two experienced ABM practitioners. Sessions start at: Wednesdays at 4pm GMT / 11am ET / 8am PT. In this course, you will ...
Once a year, we bring together the marketing leaders in our Propolis community for a day of networking, sharing perspectives and building collaboration. Unlike our other events, we keep the number of ...
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In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful ...
Propolis is the progressive B2B marketing community offering the expertise, insights and resources marketers need to inform and enhance their strategy.
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Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the ...
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