When MMM is designed properly and embedded deeply enough, it doesn’t just optimise marketing spend; it fundamentally reshapes ...

Sydney-based social-first creative agency Two Palms Media has appointed Scott Walker executive creative director and inked a ...

Once the standard metric for measuring the success of an email campaign, Open Rates have taken a few hits over the past five ...

ChatGPT ads are now live in the US, with Australia likely next in line. Hot takes are (of course) everywhere on LinkedIn, and ...

Chatime has begun hiring marketers with varying skill sets to establish a model similar to an in-house agency, AdNews can reveal. This follows the appointment of Alison Walsh as chief marketing ...

In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it's The ...

Chief sales officer Rod Prosser is leaving Paramount Australia and New Zealand. He departs at the end of April after a ...

Australian talent-first creator economy group Launchd has acquired New Zealand talent agency WeAreTENZING . Commercial terms ...

Vodafone Australia has decided the first thing you should do with a new phone isn't photograph your breakfast, it's shoot a sweaty, once-in-a-lifetime gig with a musical icon in a ...

Mamamia Out Loud has maintained the top spot in Triton Digital's Podcast Ranker for February 2026. The women's podcast ...

Ellen Griffin, Peta Southcombe, Rod Prosser, Danica Bellchambers, Angelica Naranjo, Grant Madigan, Scott Walker, Jessica Farrell, Travis Kirk, Will Hayward.

Brisbane’s rapid rise as one of Australia’s most exciting destinations is driving the next evolution of its Brisbane Favours the Bold tourism campaign via Bigfish Design and dentsu Queensland. The ...