Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
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Google introduces YouTube creator-based audience targeting
Search Engine Land » PPC » Google introduces YouTube creator-based audience targeting Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...
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Google removes Auction Insights from Looker Studio
Search Engine Land » PPC » Google removes Auction Insights from Looker Studio Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land ...
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
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Google adds generative AI insights, shopping ad campaign goals
Search Engine Land » PPC » Google adds generative AI insights, shopping ad campaign goals Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...
Google Search may now use OG title for title links
Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for ...
Google AI Overviews, organic results overlap jumps to 99%, analysis finds
The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product ...
Google August 2024 core update rolling out now
Google has released the August 2024 core update, which will take about a month to fully roll out. This update is not just a normal core update, but also takes into account the feedback it heard since ...
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Survey: Google updates, self-preferencing, AI Overviews are top SEO threats
Search Engine Land » SEO » Survey: Google updates, self-preferencing, AI Overviews are top SEO threats Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained ...
Google SA360 now supports Microsoft automated bidding
Google's Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.
Google August 2024 core update: What we’re seeing so far
Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last?