The Media Grand Prix winner decided to change up its playbook by giving fans the chance to make their own Super Bowl ad.

A new global study shows how gaming fandom is reshaping attention, brand engagement and the way younger audiences move through media.

The bank is using landmark OOH and interactive fan experiences in Toronto and Vancouver timed around this summer’s global ...

The QSR remained Canada’s most active radio advertiser, while grocery stores and supermarkets overtook QSRs as the top ...

Sid Lee Media’s placement for Tennis Canada and National Bank used a live soccer moment to build a bridge to the National Bank Open.

New static and digital inventory brings the OOH operator’s downtown pedestrian footprint to 110 faces, with large-format displays still to come.

Time is running short to put forth your vote for the marketing leaders and brands you feel are having the biggest impact on ...

Suncorp’s Haven shows how brands can turn data into a service people actually use, reframing insurance as a tool for ...

Rod Schween is retiring as president of Pattison Media after 14 years in the role, with Paul Kaye (pictured) set to join the company as incoming president on Aug.

QSRs remained the dominant TV category, while Government of Canada moved into the No. 2 advertiser spot, according to AdEase.

The Cannes-winning work transformed payment terminals into an emergency banking channel for victims of phone theft.

Matt McGowan will chair the industry association as it continues to push the value of total TV advertising in Canada.