When the HD DVD/Blu-ray war came to a sudden end in February 2008, it was quickly followed by word that Microsoft and Sony were discussing a Blu-ray drive for the Xbox 360. Now, 20 months later, ...

If you can’t beat ’em, join ’em. That’s what Microsoft must have been saying after Toshiba sounded the death knell to HD DVD yesterday. Now, rumors are circulating about a possible Xbox 360 Blu-ray ...

The Xbox 360 is making a comeback — in blue, that is. As it prepares for the holiday season, Microsoft announced Friday that it will sell a new, blue special edition Xbox 360 bundle in the U.S.

Just days after Microsoft exec Steve Ballmer alluded to a Blu-ray device for Xbox 360, the rumor was quashed. Yesterday Aaron Greenberg, group product manager of Xbox 360 reaffirmed his team’s ...

Steve Ballmer says the Xbox 360 probably won’t get an internal Blu-ray drive, but as for an external one? It’s on. In a sit down with Gizmodo, the outspoken Microsoft CEO answered a question about Blu ...

Update: A representative of Microsoft told Shacknews that, "It is premature to speculate about Blu-ray but we do know from market data that HD movie playback is not a primary purchase driver for ...

Despite repeated bashing and smashings, the Xbox 360 Blu-ray rumor is eternal like the sun god. Taiwanese rag Economic Times is reporting that Pegatron Technology—an Asus subsidiary, not a Decepticon ...

Microsoft Corp. (MSFT.O: Quote, Profile, Research) is not in talks to include Sony Corp's (6758.T: Quote, Profile, Research) Blu-ray high-definition DVD technology in its Xbox 360 video game console, ...

The Showdown returns. In the Showdown, we pick a topic, flip a coin to see which side each OT writer gets to argue, then present it to you. Today we discuss whether or not the Xbox 360 needs a Blu-ray ...