"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." When you've nailed your makeup look, the last thing you need is for it to melt away within a few hours.

Makeup artists have long praised the power of a good primer, but for women over 40, it’s more than just a step—it’s essential. Veteran makeup artist Erica Taylor, who has decades of experience on ...

Discover four budget-friendly primers that boost glow and keep makeup fresh all day. Simple formulas, smooth textures, and ...

If you’ve ever spent time perfecting your makeup only to see it fade or look patchy halfway through the day. Primer is the step most skip, but it’s the quiet […] ...