SANTA CRUZ — Some of the most popular, high-end recreational products in the world are assembled here in Santa Cruz. They are, literally, here one second and gone the next — off the racks and into the ...

“Faster, Higher, Stronger.” When searching for the best sporting goods, it’s hard not to lean on the English translation of the original Olympic motto. After all, those three objectives are what you ...

ACTION NEWS EIGHT REPORTER áARIANA JASOá HAS MORE... <PETER ODEHNAL // SANTA CRUZ RESIDENT > 00:20 THEY'RE AN AWESOME WAY TO GET AROUND. PEOPLE LOVE THEM 00:23 <LAURA WILLIAMS // SANTA CRUZ RESIDENT> ...

Santa Cruz Bicycles is a name that popped up in the middle of 1994 in Santa Cruz, California. Originally operating out of a small space the size of a standard garage, the first bike, the Tazmon, was a ...

SANTA CRUZ – The Santa Cruz County Board of Supervisors gave preliminary approval Tuesday to an updated ordinance restricting electronic bikes and scooters from most sidewalks and parks. The move ...

People stranded by the Santa Cruz bus strike can pick up a free bicycle Monday to help them get around. The idea came from Micah Posner of the Hub for Sustainable Transportation and was approved ...