A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

From advice on how to name your franchise to the brilliance of KFC's 'Go Cup', a look at the most-read franchise stories of ...

Introducing a new business to the world is a very big deal. You have a great concept in mind, but you still need to come up with the perfect name. Not to put any added pressure on you, but the name ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

Choosing the right name for a business or startup is one of the most critical branding decisions entrepreneurs make. A strong name can enhance visibility, improve search engine rankings, and make it ...

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Entrepreneurs fret over packaging and a host of other details as they get started, and then leave one of the most important aspects as an afterthought. The sad truth is that the right name can ...

Lieba Golden-Koulendros got into the naming business by accident. “I met up with an old friend who happened to be working at a branding firm where they had just developed the name Viagra,” said Golden ...