What: An eyeliner that will last you all day, all night, and beyond. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with ...

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Maybelline’s Tattoo Brow is a mainstay for ...

Things just got real. A drugstore favorite brand just dropped something that's actually "swimming on the first date approved," if that's actually a real thing. A game-changer for anyone on the market ...

Whether you are filling in your brows, using this as an eyeliner, wearing it as a lip stain, or drawing on some freckles, the steps are the same. Apply the product. Leave it on for about 20 minutes.