Looking for a new mascara that adds volume, curls, lifts and lengthens lashes? Look no further than these 5 Maybelline formulas.

Mark you calendars! The model's debut makeup collab drops in less than two weeks Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Update 10/12: The complete unveiling of Hadid’s highly ...

Makeup brand Maybelline is under fire from critics accusing them of insulting women, after it featured a bearded social media influencer in a lipstick ad. The instagram post received nearly 5,000 ...

For me, mascara has always been about more than lashes. It's the finishing touch that makes my makeup feel intentional and the one product I reach for on autopilot. Sure, I may skip foundation every ...

The Maybelline Beauty app adds 12 AI-powered ‘digital makeup’ looks for Teams Enterprise users to apply during meetings. The Maybelline Beauty app adds 12 AI-powered ‘digital makeup’ looks for Teams ...

ICYMI: Maybelline has had a busy Fall. The drugstore brand has released a collection of Super Stay Un-Nudes liquid lipsticks, launched a new rose gold highlighter, and led a collaboration with none ...

Each season Maybelline stocks the drugstore beauty aisle with some of our favorite products. Now, the brand is back with a new round of cosmetic goodies that have all your Summer needs covered. The ...

The ShareIQ study emphasized the importance of a visual content strategy for cosmetics brands and highlighted Maybelline's as a "smart" model designed to bolster interactions with beauty consumers ...

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