LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.

The LEGO Group has officially unveiled the UCS Death Star, one of the biggest and most expensive Star Wars models to date. Currently set to release on October 1st, there are numerous differing ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Nick is a freelance writer from Chicago, IL, with a BA in Creative Writing from the University of Illinois at Urbana-Champaign. His lifelong belief in the artistic power of video games led him to ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...