Kurkure, a snack brand, revitalised its brand relevance among Indian youth while maintaining its family-oriented identity through a campaign addressing toxic work culture. Kurkure, a snack brand ...
Kurkure, the iconic Indian snacks brand, launches its new TVC showcasing the newly launched Kurkure Multigrain variant with the goodness of power grain ragi. The recently launched Multigrain variant ...
Executive Summary: PepsiCo launched Kurkure 15 years ago and has retained a dominant market share for the brand despite intense competition from both organised and unorganised players. In this period ...
As part of rural expansion plans, brand Kurkure announces the roll-out of ‘Caravan Talkies’ a mega consumer connect program in Uttar Pradesh. ‘Caravan Talkies’ will travel across 1000+ towns and ...
Bhagyashree S Navare was sipping on her evening tea. A pack of Kurkure lay next to the teapot, along with some assorted cookies. After a hectic week at work, the senior marketing manager at PepsiCo ...
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