Inbound marketing is gaining strength because of the changing ways people buy. But it will not eliminate the need for outbound marketing. There’s a perception of inbound marketing that it is at odds ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Companies continue to debate whether inbound or outbound marketing tactics are the most effective. In a recent study by Demand Metric and Act-On software, several midsize B2B companies were asked ...

What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course. If you’re like many marketers right ...

Inbound marketing has gotten a reputation for being the sexier, less intrusive marketing solution that brings about magic results. Sure, it’s exciting to see how many people have “liked” your ...

Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 ...