On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

Pinterest's data will let tvScientific's CTV advertising clients track sales outcomes and shopping conversions.

Shinka is currently pursuing SOC 2 Type II certification, which will demonstrate the effectiveness of security controls over ...

CTV spending is flattening, performance is plateauing and buyers are hesitant to push budgets further because they cannot see what they are buying.

Experts warn India’s fast-growing CTV market lacks unified measurement and device-level transparency, risking unsustainable ...

I’m setting a goal for myself to start talking to more media planners, agency executives and buy-side experts.

Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026.

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV.