Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a company ...

Hoping to drive customer retention, Salesforce.com on Tuesday unveiled a mobile application that is available to all users at no charge. Salesforce.com Mobile Lite is not as full-featured as the ...

Zendesk Sell delivers a well-rounded CRM experience with a focus on usability and integration with Zendesk's renowned support ...

Salesforce.com's AppExchange platform could have a long-ranging impact in expanding the total addressable CRM market, rather than divert revenue from competitors such as Microsoft, Oracle and SAP, ...