With the exception of the last scene and line, our view is that it’s pretty spot on. The majority of Asda's shopper base is mums, so the ad does a pretty good job of hero-ing mum in a set of scenes ...

Asda recently challenged sports, leisure and experiential agency Banana Kick with the development of its instore activation campaign as part of the national Tickled Pink 2012 fundraiser. Banana Kick ...

Leading UK retail chain Asda has reported a slight drop in sales growth for its fourth quarter period, results released today reveal. In the three months to January 7th 2012 like-for-like (LFL) sales ...

UK supermarket chain Asda hopes that its new 'traffic light' colour coded packaging system will ensure customers always pick avocadoes off retail shelves at the correct level of ripeness. Avocadoes ...

Asda has revealed that it has completed the first phase of its web-to-mobile integration strategy following launch of online grocery apps and mobile web sites for food, general merchandise and its ...

May 30 - British wheelchair racer Josie Pearson has received a boost in her bid to compete at the London 2012 Paralympic Games after Asda Hereford have named her as their Athlete of the Year. The ...

Asda 2012 Christmas campaign shows the 'real story' of stressed mum preparing for the holiday. The advert was under fire for being 'sexist' and dismissive towards single fathers and fathers who do ...

The supermarket chain has put "Santa's grottos" in three English stores. By Alex Hern According to the Daily Star, Asda has opened “Santa’s grottos” in three English stores. Christmas is just 118 days ...

Two types of cheese have been withdrawn from three UK supermarkets after being found to be contaminated with pieces of metal. Asda, The Co-Operative and Morrisons have removed varieties of mild ...