Marketers can often get carried away with the hype around new consumer technologies and gadgets. The Drum asks how marketers can better assess the long-term usefulness of new tech so they aren’t left ...

The California Digital Content Provenance Standards Act has received support from big tech companies like Adobe and Microsoft ...

The out-of-home push demonstrates the moment of uninterrupted calm through a single slit in the images, illustrating moments of quiet. From someone putting their feet up, enjoying the in-flight ...

Consumer tech drives all of our lives today – where would we be without our smartphones, smartwatches and reasonably ...

Leaders from Monks, Salesforce, Autodesk, and Siemens share five practical ways to integrate AI into marketing and creative ...

For The Drum's Focus Week on Consumer Tech, the IAB UK speak to their Audio Group to understand how advertisers can maximize ...

As part of The Drum’s Consumer Technology Focus, we’re using insights from Kantar’s Marketplace, an automated market research ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing ...

Earlier this year, the actor got the whole internet talking with his debut for the fashion house and this latest installment is no different.

The ecosystem economy might be the latest buzzword, but to Don Graumann, head of consumer brands at Acxiom, it just ...

The tech giant had high expectations for its futuristic-looking headset when it debuted last year. As part of our ongoing ...

Q2 auto sales ran out of gas amid slowing rates of EV adoption, fierce competition and controversy swirling around owner Elon ...