Ogilvy PR APAC CEO Richard Brett warns that brands need to go beyond social listening and adopt a holistic reputation strategy.
Whether embracing natural imperfections in luxury design or weaponising education to fight artistic censorship, APAC's top creative teams proved that this year's path to Cannes Gold required throwing ...
With the festival wrapped, inside sources share how new verification rules and mandatory AI disclosures altered the judging process.
Campaign asks APAC's creative leaders is advertising still the career choice for young creatives to dream big, take risks, and make work that matters?
From a one-person office to 250 employees and the first Indian woman to lead Landor APAC, Raghavan's story proves that creativity will always find a way forward.
Special NZ, Crave, Hemisphere, and more in our weekly roundup of the biggest business wins and appointments.
Meta has overhauled its marketing and data leadership, appointing Denise Moreno as CMO and creating a new chief data officer role for Alex Schultz.
The Dentsu Creative campaign pays tribute to the unsung heroes of the workforce.
Campaign spoke to Queer content creators across Singapore and Hong Kong on navigating fewer deals and rising caution as brands pull back from Pride marketing.
For brands eyeing Eurovision Asia, the real question is not whether they can be seen, but whether they can add value to the communities and fandoms it creates.
From ecommerce to instant noodles, messaging apps to mineral water—discover the brands winning over Indonesian consumers in YouGov’s latest rankings.
Jaz Lee discusses the work that earned his team a Cannes shortlist and how he went from broke high ...