As Google referral traffic has declined, social has become a more important source of audience engagement for media companies. Facebook remains a ...

Artificial intelligence (AI) is generating a new era of content creation. However, with this innovation comes the challenge of distinguishing AI-generated content from human-made material. This ...

The news industry is entering an era where collaboration is becoming a business necessity. Publishers still compete fiercely for audiences, subscriptions, ...

The ubiquity of streaming services is evident in their widespread adoption across various models, including subscription-based and ad-supported platforms. In fact, nearly every U.S. household (99%) ...

A few years ago, social media platforms were seen as the “digital town square,” where people could come together in communities around shared interests and passions. But as the platforms have turned ...

In Hollywood, where creativity meets commerce, diversity is a central theme, not just on the screen but also behind the scenes. Box-office numbers demonstrate the power and profits wielded by ...

We can't assume we know what's best for our audience. To transform, media companies must evolve, adapt, and truly engage with those we serve I recently found myself reflecting on a transformative time ...

Artificial intelligence (AI) is rapidly integrating into news and content, prompting a necessary reflection on its implications for democratic societies, which rely on trustworthy and diverse media ...

Advertising and subscriptions are popular podcasting revenue streams. As with all things digital media, revenue diversification is the name of the game. So, it is interesting to see media companies ...

Here are some of the best media stories our team has read so far this week: The Financial Times | Ministers to make YouTube and Meta boost prominence of ...

Young streamers are more likely to gravitate to user-generated platforms like TikTok and YouTube for their entertainment needs over subscription-based products like Netflix and Max. Streaming services ...