iBeacon technology has been in the talks since it’s introduction in WWDC, June 2013. This technology, that can be used to deliver path-breaking customer experiences and generate more revenue has been ...

Apple products are usually over-hyped. But there’s one that’s radically under-hyped: Apple’s iBeacon positioning system. So I’m here to turn up the noise on this quiet revolution. You really need to ...

The new iOS 7.1, which Apple launched this week, contained massively improved iBeacon functionality. Among these improvements is that Apple has cancelled an element of user permission. Once you’ve ...

You step inside Walmart and your shopping list is transformed into a personalised map, showing you the deals that'll appeal to you most. You pause in front of a concert poster on the street, pull out ...

Major League Baseball likes to be on the cutting edge when it comes to adopting the latest mobile innovations. So it’s hardly surprising the league is among the first to test the buzzed-about new ...

Texas Instruments move to support Apple's iBeacon proximity technology in its wireless microcontrollers and connectivity chips could open the door for more enterprise applications beyond retailing.

Stores, sports venues and other users of Apple’s iBeacons will have to walk a fine line between helping users and angering them with new in-app messaging from Adobe Systems’ Marketing Cloud. A beacon ...

We’ve heard quite a lot about iBeacons over the years, but to date they don’t seem to have made much of an impact. We’ve seen adoption from a small number of high-profile brands, such as Condé Nast, ...

Hilmi Ozguc is the CEO of Swirl. No matter where or when you visit a store these days, chances are you’ll see someone deeply engaged with their mobile device while they browse a retail display or ...

Apple has implemented iBeacon, a geo-location technology developed by the company, in all 254 of its U.S. stores. iBeacon was created to help guide customers through the store and deliver product ...

We spend a good portion of our time glued to the smartphone screen, whether indoor or outdoor. But when we spend time indoor marketers often cannot keep in touch because of poor signal strength over ...