Gen Z is starting to drink more alcohol, but data shows they feel the need to prepare an excuse if they're not indulging.
Green Matters on MSN
Gen Z Is Drinking Less, and Bars Are Starting To Feel the Effects
Why is Gen Z drinking less? Data shows that this generation drinks far less than previous ones, and bars are starting to ...
Forbes contributors publish independent expert analyses and insights. Claudia Alarcón covers food, drinks and travel in places near and far. Dry January is officially over, and as we approach the ...
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